Elevate the FAMU NAA Brand

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To revitalize the FAMU National Alumni Association (NAA) image, we will launch a bold and dynamic rebranding initiative that amplifies visibility, fosters inclusivity, and enhances alumni engagement. By embracing innovation and strategic outreach, we will cultivate a brand that reflects the excellence and legacy of FAMU while inspiring lifelong alumni association participation. 

Transform Our Digital Presence

• Implement a comprehensive technology assessment plan to ensure our digital platforms remain cutting-edge and user-friendly.
• Overhaul the website for seamless navigation, engaging content, and a visually appealing experience that reflects the spirit of FAMU.

Optimize social media and integrate SMS marketing to deliver timely, relevant updates directly to alumni.

Create a Perpetual Alumni Presence on Campus

• Expand engagement beyond SGA and student leaders to connect with the entire student body, fostering a culture of lifelong involvement.
• Develop mentorship programs where the alumni association offers public service hours or stipends to FAMU students in exchange for their work on NAA initiatives and projects.

Launch the "Rattler Ready" Program for New Graduates

Complement FAMU’s Rattler Connection Initiative with an alumni-driven transition program, ensuring recent graduates are immediately plugged into the NAA.  

 By modernizing our brand and creating a welcoming, high-engagement experience, we will foster deeper alumni connections, strengthen institutional pride, and drive higher membership participation.